A Dose of Buckley 18 – BBM
If you live in Canada, you may or may not at one point in your life received a phone call from BBM, The Bureau of Measurement. They conduct surveys 4 times a year to figure out the ratings. It’s a little skewed because they just send you a book and hope you’ll fill it out right, and though I’m sure 90% of people do, there’s the other 10% that probably mess it up.
Anyway, I received one of these surveys, as did my girlfriend. Next thing I know, we get a call from a telemarketer who’s only possible source for our name and number could have been BBM… How do I know this for sure? Well, listen to the audio!
I also put together a snazzy little video version and posted it on YouTube:
The YouTube version
I’m not saying for sure that BBM sold our information, maybe it was a leak from someone in their organization. But to say it was a coincidence… well it’s next to impossible.
This entry was posted on March 26, 2010 at 7:24 am and is filed under A Dose of Buckley with tags A Dose of Buckley, Arbitron, BBM, Bureau of Measurement, Do not call list, information leak, Neilson, Radio, Radio Ratings, selling Information, Telemarketers, Telemarketing, Terrestrial Radio. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.